Seven years ago, I quit my job as vice-president of a prominent Christian organization. I began to notice that perceptions my friends and neighbors had about Christians were incredibly negative, and I developed a creeping intuition that this was true of others as well. I was deeply burdened by these sentiments as well as the loss of Christian influence in our culture. With only a few months of savings in the bank, my wife, Rebekah, and I decided I should quit my job and launch a new nonprofit. Our first project was to commission research to better understand the perceptions that 16-to-29 year olds have about Christians.

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