Fans of Christian music and books may see a divine hand at work in bringing together all-star talent for the “Make a Difference” tour that’s scheduled to hit 20 U.S. cities by Oct. 30. But there’s a more pragmatic reason the A-list stars are sharing the same stage: the economy. “We’re all hunkering down right now,” says Toby McKeehan, or tobyMac, the former front man for rap/rock trio DC Talk who’s teaming up with megastars Third Day, Michael W. Smith and best-selling author Max Lucado for the tour. “We’re all downsizing and trying to be wise about what we do moving forward. Artist promotion and recording budgets have been cut in half. This is the reality of where we live. We’re adapting to what’s happening around us.”

Continue Reading on www.huffingtonpost.com