The Super Bowl is more than just a huge day for professional football fans. Part of the game’s massive audience is there for the chance to see how mega-corporations creatively spend millions of dollars for one Super Bowl commercial. Some Super Bowl ads are brilliant and successful. Budweiser knows it has hit one out of the park when its ad is Monday’s water-cooler talk.

But never underestimate the ability of some people to go too far, where talent and imagination are rejected for sophistry and shock. Take the ad geniuses for Doritos and Pepsi Max, who posted on YouTube some entrants in their “Crash the Super Bowl” ad contest. One entry, titled “Feed the Flock,” crassly, deliberately mocked Christianity and the Holy Eucharist. Instead of offering the Body of Christ, some priests are shown lining up the faithful to receive Doritos and Pepsi Max diet cola. Their church was sinking in popularity — until Jesus was replaced by a snack chip.

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