C28 blends in easily at the Galleria at Tyler mall in Riverside. The store window features edgy styles similar to those on display at the No Fear shop across from it.
But look more closely at C28 products and you’ll spot biblical verses, crosses and “Praise the Lord” amid the graffiti-like designs on the T-shirts, hoodies and sneakers.
C28 is hip, but it’s also Christian. It operates under a philosophy that accepting Jesus as your savior doesn’t mean you have to dress in boring clothes.