A Birmingham, Alabama ministry’s attempt to air a Gospel commercial during the February 6 Super Bowl has been rejected by Fox Sports because of the ad’s religious nature.
Fixed Point Foundation which promotes “a confident Christianity in the public square by fortifying the minds of Christians and challenging the faith of skeptics” had hoped to air its 30-second spot promoting John 3:16 nationally at a cost of $3.1 million. Instead, the Christian non-profit will settle for local airtime during the event.
The Birmingham News reports that Fixed Point Director Larry Taunton had contacted Fox Sports in March 2010 about airing a national spot during the Super Bowl. About three or four months later, he received “a carefully worded document that said they would not air anything with religious doctrine.”