Sears, long famous for its catalogs and Craftsman tools, today within the span of a few minutes jerked hundreds of pornographic DVDs from its online store after outraged families flooded the company with complaints.

The campaign had been launched by officials with the American Family Association, which alerted its several million constituents to the situation only hours earlier.

“When AFA reported Sears was selling pornographic DVDs on its website, Sears initially told AFA supporters that it was untrue,” a followup announcement from AFA chief Tim Wildmon said.

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“Finally, Sears called AFA on May 6 after AFA supporters flooded the company with calls and emails. During the call, Sears again vigorously denied they were selling pornography. However, AFA clearly showed Sears the material on their very own website!”

He said when Sears realized the mistake, the company issued a statement to AFA:
“We sincerely apologize to any customers who were offended. Our agreements with our vendors prohibit content that is pornographic or sexually explicit in nature. We are removing these items that do not meet our guidelines. We regularly review our processes to ensure compliance by our vendors, and we encourage our customers and community to help us flag any items that they believe might violate our guidelines.”

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