If God made everything, then who made God? Why is there evil? Is there life on other planets? These are just some of the questions people will be asking this fall when Alpha USA rolls out its annual “invitation,” a national ad campaign coming to more than 500 cities and featuring “Man Vs. Wild” star Bear Grylls.

Designed to help Alpha’s partner churches reach outside their four walls and energize their congregations in the process, the campaign asks people to consider, “If you could ask God one question, what would you ask?” People who respond to the ads are invited to a relaxed dinner where they can learn more about the Alpha course, a 10-week exploration of the Christian faith that answers questions about God, the meaning of life and more.

Churches nationwide representing every major denomination will work concurrently on the campaign, using everything from bumper stickers and yard signs to billboards and buses. Every year, thousands of people from all walks of life respond to the ads, including atheists, those revisiting their own faith, even people from different religions.

“We sometimes forget that the church is a wonderful organization for those who are not its members,” notes Alpha USA’s president Gerard Long, called one of the “stars of the church-saving circuit” by The Washington Post. “Alpha is a way for churches to get back to the work of evangelism and outreach that Jesus called us to, and to get people thinking without making them feel judged.”

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