What’s in a name? If it’s Campus Crusade for Christ, the answer is confusion and controversy. Both the “campus” and the “crusade,” leaders have decided, will have to go.

After 60 years, officials announced Tuesday night that the international evangelical ministry is changing its name – to “Cru.”

“This is the right time to embrace a new name, and … this name meets our objective of achieving a greater level of effectiveness in ministry,” said Steve Douglass, the organization’s president. “This decision has been saturated with prayer. We only want what God wants for us … We believe this new name will position us to connect better with the next generation.”

Chosen from 1,600 suggestions, the name already has been used on a majority of the group’s U.S. campus ministries since the mid-1990s. Though some followers worried in online forums the name might be confused with a rowing club, the organization said change was due.

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