While big companies such as Forever21 and In-N-Out Burger quietly stamp Bible verse John 3:16 on the bottom of their bags and cups, other companies are more outward in their devotion. But when it comes to integrating faith into your branding or business, it often can be a tricky line to toe.

Regardless of the size of the company, faith-based marketing can help reach an expansive Christian demographic with an estimated purchasing power of around $5.1 trillion a year.

“One of the things that makes the faith-based market unique is they gather weekly as a group to share and fellowship with each other,” said Greg Stielstra, founder of PyroMarketing, a social media marketing agency in Franklin, Tenn.

That means the opportunity for information to spread, including product endorsements, is huge, particularly since people trust recommendations of peers with similar interests. “For Christians in America, their faith in Jesus Christ is a defining characteristic, which makes word of mouth in that community more powerful than it would be for other communities,” Stielstra added.

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