Seems like Americans just want it to be Halloween all year. The holiday just keeps getting more popular. Seven in 10 expect to celebrate it in some way this Oct. 31, up from about six in 10 last year, according to a National Retail Federation report.
This is the most in the nine years the NRF has been tracking. In 2011, Americans are also planning to spend more than other years, an average of $72 each. Total outlays by consumers are expected to reach $6.86 billion this fall.
Why the surge in popularity for an ancient harvest ritual? Some of the factors that account for it are as harmless and loveable as a new 12-pound pumpkin from the farm. Others have the capacity to spook.