The Vatican is taking legal action against Benetton’s advertising campaign showing the Pope kissing an Imam.
The Italian clothing company has said it will pull the ad, which is made up of montages of several political and religious leaders locking lips. The images are part of a global advertising campaign from Benetton.
The Vatican issued a statement on Thursday noting that lawyers in Italy and elsewhere have been advised to initiate action to prevent the circulation of this image through the mass media and other formats.
It is unsure whether the Vatican will sue Benetton for the advertising campaign, but it made it clear that Pope is seen in a way that may be considered harmful “not only to the dignity of the Pope and the Catholic Church, but also to the sensibility of believers.”Continue Reading on www.ibtimes.com