A local holiday tradition has hit the digital age.

To promote their upcoming performances of Handel’s “Messiah,” members of the Winston-Salem Symphony Chorale delivered a spontaneous performance — called a “flash mob” — of the famous “Hallelujah Chorus” inside the Belk store at Hanes Mall on Saturday.

By late Thursday, a four-minute video of the performance on YouTube had generated nearly 6,000 hits. The video can also be seen on the symphony’s website at www.wssymphony.org.

“We’re always looking at new ways of getting the word out and getting into the community,” said Sheila Virgil, vice president of patron and institutional advancement for the symphony.

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