A charming viral telling the Digital Story of the Nativity has soared past the 10 million views mark.

Working around the principle and tagline of ‘Times change, the feeling remains the same’, the near three minute clip imagines how social media, web and mobile would illustrate a contemporary birth of Jesus.

Facebook, Twitter, YouTube, Google, Wikipedia, Google Maps, GMail, Foursquare and Amazon all feature in the Christmas story – with the success of the viral showing ironic parallels to the spread of Christianity.

Receiving a text from the Archangel Gabriel to let her know she is “going to give birth to the Son of God”, Mary looks up the Holy Spirit on Wikipedia before signing into her GMail account where she breaks it to joseph.carpenter07@gmail.com that they “need to talk”.

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