Enter the religious sex-toy industry, which carefully markets and sells a range of sexual-pleasure products to the faithful. With the voice and disposition of a summer-camp director, Joy Wilson founded Book 22 a decade ago, when she had trouble “getting her body to respond” to her husband after their second child, and her online search for remedies yielded scandalous imagery that offended more than it helped. The pioneering site, named after the Biblical book also known as the Song of Solomon, now faces growing competition from rival vendors including Hooking Up Holy, Intimacy of Eden, and Covenant Spice.

And the industry grew exponentially this fall with the launch of the Orthodox Jewish shop Kosher Sex Toys, and last year with the Muslim vendor El Asira. The sites even enjoy the support of many community leaders. “Religious people do it like everybody else,” said David Ribner, a rabbi and sex therapist based in Israel, who works as a consultant for Kosher Sex Toys. “Why shouldn’t they have access to toys that make their lives more satisfying?”

To be clear, the “religious people” targeted are married, heterosexual religious people; pious sex-toy vendors market their products exclusively to these couples. Unlucky in love and looking for some solitary fun after morning prayers? Look elsewhere.

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