This week kicks off the 2012 presidential primary battle. With the Iowa caucuses and New Hampshire primary upon us evangelical voters are being told that the shopping season is over.

After more than a year of campaigning and numerous debates, the conventional wisdom holds that now is the time to settle on a candidate and get on with the business of defeating President Barack Obama.

That approach has it completely backward.

Settling on a candidate at the start of the primary and caucus season tells voters, particularly evangelicals, that they must abandon principles for pragmatism. It tells them that their beliefs and ideals don’t count for much, even though voting hasn’t even begun.

That approach puts voters in the uncomfortable the position of having to choose the least among evils when it comes to the three front runners at this date. And that’s a sorry lot to choose from.

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