Alaska Airlines is ending decades of giving passengers prayer cards with their meals, saying Wednesday the decision was made out of respect for all passengers.

Airline spokeswoman Bobbie Egan said the airline heard from customers who preferred not to mix religion with transportation. The decision reflects respect for the diverse religious beliefs and cultural attitudes of Alaska Airlines’ customers and employees, the company said in announcing the change.

“Some customers were comforted by the cards and some didn’t feel religion was appropriate on the plane and preferred not to receive one,” she said.

The cards began as a marketing ploy 30 years ago to differentiate the regional airline from its competitors. The company admits the idea was borrowed from another airline.

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