Eddie Long, pastor of a Georgia megachurch and no stranger to controversy, is learning the hard way that, as popular wisdom holds, it is indeed good to be king — but it may not be all it’s cracked up to be.

In a video that has gone viral, Long is named king by Ralph Messer, a self-described messianic rabbi from Colorado. As part of the ceremony, which has been roundly condemned, Long is wrapped in  what is purported to be a 312-year-old Torah scroll. The video also shows him, while seated in a chair, being carried around the stage of his New Birth Missionary Baptist Church to the joy of an obviously enraptured congregation.

“He now is raised up from a commoner to a kingship,” Messer shouts as he watches what seems to be a teary Long, wrapped in a traditional Jewish prayer shawl, being carried.

Long once was one of the best-known televangelists in the United States; at its peak, New Birth claimed more than 25,000 congregants, with Long’s voice and image resonating around the world through sermons and broadcasts.

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