Organizers of the #NotBuyingIt Twitter campaign against what they say are demeaning commercials announced that one million people were reached during the Super Bowl.

Evangelical Covenant Church ministers – who were not connected with the campaign – say they hope congregations will consider their own responses to the advertising that occurs during the Super Bowl and throughout society that objectifies other people., founded by the producers of the Sundance Festival entry Miss Representation, especially focused on the GoDaddy website hosting company, although they asked that people write to each of the corporations whose advertising the viewer found offensive.

Eugene Cho, pastor of Quest Church in Seattle, Washington, expressed his dismay in a post on his widely read blog. “Because my wife and I were watching the game with our three young children, we had to switch channels constantly,” he wrote.

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