Members of The Church of Jesus Christ of Latter-Day Saints have begun leveraging their evangelizing networks through smartphone apps to help draw support for Mitt Romney’s presidential campaign. By employing specialized apps like LDS Tools to gather phone numbers and addresses of Mormon church members, political supporters can cross-check the contact info with voter registration data to contact other Romney backers.
However, Mormon church rules forbid the use of LDS resources for political purposes. Dave Isbell, a Nevada Mormon, tells CNN, the apps are being used despite official church policy.
“The church makes it really easy for you to get a hold of anyone in your ward,” Isbell says. “If you are a Romney supporter in the church, you have an opportunity to talk to everyone in your ward that already has a relationship of trust with you.”