One of the most powerful and ubiquitous online entities in the world is using its influence to try to force tolerance of homosexuality on the entire world. Google, which in June banned guns and ammunition from its online shopping site as unsafe for families, announced the launch of its “Legalize Love“ campaign July 7 to pressure countries that either do not recognize “gay rights” or outlaw homosexual behavior altogether to change their laws.

In its rollout of the project, the Fortune 500 company attempted to frame its crusade as an attempt to promote safer conditions for homosexuals in countries where Google has offices. “We want our employees who are gay or lesbian or transgender to have the same experience outside the office as they do in the office,” Mark Palmer-Edgecumbe, Google’s head of Diversity and Inclusion for Europe, the Middle East, and Africa told the Global LGBT Workplace Summit in London. He said that Google is initiating the campaign in both Singapore and Poland, with plans to extend the crusade to other countries that don’t embrace homosexuality.

Palmer-Edgecumbe specifically targeted Singapore in his press conference, saying that the country “wants to be a global financial center and world leader and we can push them on the fact that being a global center and a world leader means you have to treat all people the same, irrespective of their sexual orientation.”

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