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My Jihad Ad Campaign Launches In Washington, D.C.

Ready to see more ads about jihad during your morning commute?

Just months after controversial anti-Muslim ads went on display, the nation’s capital will feature a campaign meant to redefine, in positive ways, the popular understanding of jihad.

Four Metro stations — Shaw-Howard U, Waterfront, Rockville and Dunn Loring-Merrifield — will host the My Jihad campaign, a project intended to educate residents on the proper meaning of a term largely understood to have negative and violent connotations.

“Jihad is a central tenet of the Islamic creed which means struggling uphill in order to get to a better place,” a media release about the campaign explained.

“This campaign is about representing our voices, our lives — our reality,” the organization’s website reads. “The purpose of the campaign is to bring forth the mainstream majority of moderate voices that is often squeezed out between two extremes. The simple, yet much ignored fact is that Jihad is a positive, peaceful, and constructive practice.”

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