The studios behind the new “Narnia” movie are walking a tightrope in their quest to promote the third film in the fantasy franchise to a Christian audience and to general moviegoers.
“The Chronicles of Narnia: The Voyage of the Dawn Treader doesn’t open until Friday, but Fox and family-friendly producer Walden Media have been showing it to influential Christians for about a month, even before a finished print was ready.
That the studios have been reaching out to the faith-based community is an obvious strategy, given that it is based on the “Narnia” series from Christian philosopher C.S. Lewis.
But they also are going out of their way not to pigeonhole the film as something that will appeal just to the world’s 2.2 billion Christians. There are, after all, an additional 4.7 billion inhabitants of Earth.
Sometimes, it can be quite tricky.
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