Millions of Super Bowl viewers got a dose of Scripture Sunday night when a Christian group’s John 3:16 commercial was unexpectedly aired.

Just before the fourth quarter of the Pittsburgh Steelers vs. Green Bay Packers game, the 30-second biblical spot popped up to the surprise of football fans in Washington, D.C. It also aired in Birmingham, Ala.

Within those hours, the Look Up 316 website that the commercial advertised drew so much traffic that it was difficult to load the web page.

“The website hit totals are soaring …,” Larry Taunton, executive director of Fixed Point Foundation, the group behind the ad, tweeted.

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