“Monogamy, in my opinion, is a failed experiment.” That is the declaration of Noel Biderman, a Toronto businessman who wants to sell you an adulterous affair. As the current cover story ofBloomberg Businessweekreveals, Mr. Biderman is doing a great deal of business.

The magazine describes AshleyMadison.com as “the premier ‘dating’ website for aspiring adulterers.” Biderman says he came up with the idea after serving as an agent for professional athletes. That job required him to negotiate around the adulterous affairs of his clients. Biderman came to the conclusion that adultery could be big business.

Now, Ashley Madison grosses $60 million in yearly revenue and produces $20 million in annual profits. Biderman himself is making millions of dollars a year, and adultery appears to be a growth industry.

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