Over the last few months, a remarkably tiny group of people have done a brilliant job sharing their message with the world. Inaccurate, wrong or wacky—they have told their story far better than major Christian denominations, mega-churches, and supposed “media” ministries have done.

I travel more than most people, and I’ve seen their billboard campaign in cities like Los Angeles, the full page ads in major newspapers like USA Today, people handing out handbills outside subway stations in New York, mobile advertising, personal word of mouth and more. It may not be the most creative or brilliantly designed, but at least it’s unified and strategic.

All from a fringe radio preacher that 99 percent of Americans had never heard of six months ago.

In the meantime, what has the rest of the Christian world been doing to get their THEIR message out?

The Methodists seem to be trying to redefine church itself. Their advertising campaign “Re-Think Church” (can’t remember that one, huh?) was more interested in social justice, in a vain attempt to appear relevant.

It’s tough to find anything from the Episcopal Church, even though they’ve had a denomination-wide ad project since 1979 that seems to have resulted in an “advertising collaborative.” They did try their warm and fuzzy “I am Episcopalian” series, but you don’t remember that one either, right? At least on YouTube you can find a video of an Episcopal Bishop talking about “honoring your spiritual journey” – whatever that means.

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