• The long game of Western Muslims averse to Western values, was largely unaffected by an altered political landscape as they transitioned to a new arena: culture.
  • “[F]ashion is one of the outlets in which we can start that cultural shift in today’s society to normalize the hijab in America.” — Melanie Elturk, CEO of Haute Hijab.
  • Beautiful Nura Afia in an advertising campaign is a far more appealing and consumer-friendly alternative to CAIR’s Nihad Awad or the political complexities of the Muslim Brotherhood. The face has changed but the message is constant.
  • Here you have the two faces of Islamist thought, one which underscores the myth of peace while privately exiling dissenting voices as ignorant, racist or bigoted. Meanwhile, CoverGirl and other brands upholding the hijab as a new standard of beauty, ignore the hijab’s very ugly origins.

As 2016 drew to a close, many people were on the edge of their seats after a defining presidential election between one choice (Clinton) who stood for the status quo and the other (Trump), seen as the harbinger of a resolute victory against radical Islam. For many Muslims, there was a third choice. Unanchored to the changing tides of elections, the long game of Western Muslims who are averse to Western values was largely unaffected by an altered political landscape. They had transitioned to a new arena: culture.

In 2016, the élite fashion label Dolce and Gabbana launched an “Abaya and Hijab Collection.” Months later, at New York Fashion Week, a sartorial Mecca, hosted the first catwalk spotlighting models fully donned in hijabs.

Islamist influence is now using Western culture to solidify Islamist values in society’s more coveted circles: fashion and beauty.

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